# Building your audience

While running ads on Facebook helps build your brand and showcase your listings, it also helps build your audience. You’ve spent years building your network and your reputation by putting up billboards and shaking hands - think of social media advertising with Flow as taking that real-world interaction, online.

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**How does using Flow help to build my audience?**

When you run ads featuring your listings or your brand on Facebook, using Flow, you start building up an audience, every time someone interacts with one of the ads. If a person clicks on an image in your listing to get a better look at a dining room, watches a video tour of a property - or even visits your own website - they become part of your audience. That’s where the magic happens, because, with Flow, you can then retarget them.<br>

**What is retargeting, and how does it relate to my audience?**

You’ll have experienced retargeting yourself when, for example, you click on a product on Takealot. For the rest of the month, you then see ads for that exact product following you around on every website you visit. You’ve become part of the audience for that product, and the platform is retargeting you with ads paid for by the seller, to remind you of it - and similar products.

Flow does that for you, with your listings - automatically. Think of it as Flow doing your networking and follow-ups, for you.

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