Flow Enterprise Dashboard: Insights Available
Part 1: Widgets & Campaigns Table
Below is a screenshot of these components:
Widgets
The widgets at the top provide a high-level overview of campaign performance. They are linked to the filters that you choose to apply.
Number of Campaigns: the number of campaigns that have been published
Total Spend: the sum of the amount spent on the campaigns
Total Impressions: How many times the campaigns have been seen on the media platforms
Total Landing Page Views: How many times Landing Page views have been generate from the published campaigns
Total Link Clicks: How many times the links on the campaigns have been clicked
Avg CPC float: The average cost per click from the campaigns
On the right, "Best Plan": The most popular plan used when campaigns are published
Campaigns Table
The table is useful to show individual performance and details of campaigns. A cornerstone feature of Smartfeed as seen in the screenshot above is the fact that there are systems in place to detect the accuracy and health of automated campaign creations. This can be seen in the second column, "Creative Protect". If the row value is highlighted in green, it passed the checks. If it is highlighted in red, it describes the problem that the system found and it will attempt to run the campaign creation again to fix the detected problem.
Other features of this table (scroll right to see all of the columns) include:
Ad Image: a small image of the ad, where often you can validate what the "Creative Protect" column indicates
Campaign performance columns: impressions, CPM, Landing Page Views, Link Clicks, CPC
Spend: The amount spent on the campaign relative to the budget
Part 2: Campaign Plans Insights
Below is a screenshot of the Campaign Plans Insights:
Enterprise Plan Performance
This is a table that lists by the different campaign plans that your Enterprise has available. This table details the two key components that typically differ between plans:
The duration: how long a plan lasts. In this example all plans last 7 days
The Plan price: how much is costs per plan
Thereafter the volume and spend generated per plan are detailed.
Enterprise Plan Proportions
The pie chart shows the proportion of of the plans used by popularity. Hover over any pie slice to see more details. On the right of the pie the plans are listed again along with the number of campaigns associated with them.
Part 3: Daily Campaign Insights
Below are two screenshots showing the two charts relating to daily insights.
Both charts are broken down on a daily basis. The horizontal date range axis will change as one changes the "Date Range" filter at the top. The first chart shows the number of Impressions and Link Clicks per day. Use the Legend on the right to see which colour represents each line. The number of Impressions and Link Clicks are closely associated with one another, because they are both in turn closely associated with spend.
The association is also demonstrated on the second chart, showing the number of campaigns per day. Often the peaks in number of campaigns per day will coincide with the peaks seen on the Impressions/Link Clicks charts.
Note that on both charts, hover your mouse over any data points of interest which will then provide more information on that data point.
Part 4: System Health
Below is a screenshot of the system health section, which is another cornerstone feature of Smartfeed. The system health is a view of how many campaigns that were automatically created were successful, and how many campaigns were failed as a result of an error.
Widgets
The green widget indicates the percentage of campaigns that have successfully been created. It is useful to monitor this metric as time goes on. A consistent decrease would be cause for invetigations needing to take place to understand why campaigns are failing more often. On the far right, the red widget indicates the number of campaigns that failed when being automatically created. What is useful here is that beneath it it shows how many of those campaigns remail unsolved, i.e. they still have not been published due to the error. If this number increases, it is also a cause for investigations.
Chart
The chart beneath the widgets is a daily view of the nuber of campaigns that were successfully creased, and the number that were failed. use the legend on the right to ascertain the colour differences. Ideally, the failed line should be as low and flat as possible, and peaks (for example around the 13th September on this chart) may indicate where there were system failures.
Part 5: Smartfeed Analysis
When creating and publishing campaigns, the whole process is called a "run". A "run" can consist of multiple campaigns that will get published at the same time. If a campaign fails, even just one, the whole run will happen again in an attempt to fix the error. This means that multiple runs can happen to publish a set of campaigns, and it is monitored this as well in this section.
Below is a screenshot of the section.
Widgets
On the left of the Smartfeed Analysis section are the widgets. They indicate the number of runs that have occured, and of those runs, how many were successful and how many failed. This proportion (successful runs relative to total runs) is indicated by the first widget highlighted in green: % succesful runs. This percentage is usually lower than the "% Campaign Success" widget in the System Health section, as it may require several runs in order to publish a successful campaign.
Chart
The chart on the right indicate the number of campaigns created successfully and the number failed over time. Note that this number will be higher than in the previous section, because a campaign that "fails" could fail multiple times, and that would be counted towards this number.
Last updated