How to choose a campaign type
Users have two options of campaign creation. Some organisations only subscribe to one campaign type, but we will discuss both here for reference.
A short comparison between the two:
Generate conversions to your website
Build on your brand awareness to stay top of mind
Campaigns usually not as long as FlowBrand
Typically run campaigns longer
Optimised for website traffic
Optimised for impressions
Ad creatives tailored for traffic to contents' online listings
Ad creatives tailored for branding
Let's use an example within property. If an agent is wanting to create a campaign to advertise a property they are wanting to sell, the agent would choose a FlowFuel campaign as this would drive traffic to the listing. However, if an agent wanted to promote themselves as an area-specialist within a locality, they would select a FlowBrand campaign to drive awareness to their brand.
Below are examples of the ad creatives for FlowFuel and FlowBrand:
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